Fueled by passion
We know a good match when we see it – the sweet spot when passion turns into results, and we work tirelessly to deliver that for you.
We believe in passion and it has driven us to take some risky jumps over the years, but always calculated and with confidence in our skills and experience.
Our robust background in different aspects of influencer marketing and content creation has taught us many valuable lessons, given us memorable wins, and generated a wealth of knowledge.
We are building an engagement driven company which delivers strong results to our customers. First Finland, then Nordics, then the rest of the world. We are Passiofy.
We believe in passion
Micro Influencer Marketing
One small influencer might not move the needle, but with us you can combine hundreds, or even thousands, likeminded micro influencers and get the wanted results. Generate sales, create user experiences, or purely get your brand out there on the screens of your target audience. Be in the center of buzz!
By 2026 we aim to have the biggest micro influencer network in Finland, and have at least 30 000 people as part of our dedicated team. Through data we will know our troops well to segment them to meet your needs. First Finland, then Nordics, then the rest of the world!
The big ones, when one truly can be enough. We know the influencer market industry like our own pockets and have connections all around the world. From music to entertainment, and from fashion to sports. We will find the right matches for you.
From long relationships to quick partnerships, we’ll explain the ins and outs and guide you to the right path.
Influencer Marketing
Passion for Influence
Content Creation
Digital media has set new level of intensity for content production. One article, picture, or video every now and then is simply not enough. We have an extensive network of the most talented content creators to serve your needs.
They are armed with out of the box thinking, but are also very capable in following brand guidelines when creating content just for you. User Generated Content is a very cost-effective marketing tool.
Any business that is passion related cannot leave the sports industry out. This is where our foundations were created. That is where the deepest engagement lies which lasts for generations.
We are wizards in combining your story with sport leagues, teams, and athletes. Keep in mind,fans are sensitive: they can be your best and most engaged customers, or they can be alienated with aggressive and irrelevant marketing. We will help your story to become an anthem.
Sports Marketing
PR & Events
We have been planning, building and running some of the biggest events in Finland during the past few decades. We also have experience from global conferences and events.
PR work and events are also personal advertisement, just like influencer marketing. We tend to combine our influencers to our events to make it even more effective. Or if you are just out to get some positive buzz around your new product, let our influencers help you out through our PR product store.
Tone of voice is not only for your copy. Sometimes Audio is all you need.
Using familiar voices as podcasts host or product video voice-overs will take things to a whole new level.
We are working with some of the most known voices in the business, and while we are at it, we are building an AI voice library for cost efficiency and fast turnover times. Sometimes all you need is an idea.
Audio
Executive Team
Ilmo Niittymäki
CEO
+33 7 87 90 52 05
ilmo@passiofy.com
Sami Hedberg
Creative Director
Mika Lehtimäki
Director of Sports Partnerships
The Team
Pauliina Jokiranta
Strategy
050 328 6904
pauliina@passiofy.com
Jatta Ruohonen
Strategy
050 443 0110
jatta@passiofy.com
Maiju Saha
Influencer network
040 840 1193
maiju@passiofy.com
Pirita Kokko
Project manager
040 967 6898
pirita@passiofy.com
Ella Silvenius
Project manager
ella@passiofy.com
Board of Directors
Tiina Ruottinen
Chairman
Mika Lehtimäki
Boardmember
Kalle Salminen
Boardmember
Mika Engblom
Boardmember
Jere Virtanen
Founder