Blog

Our blog covers current topics in influencer and sports marketing, as well as the trends surrounding them. We also share practical tips and insights gained from our years of experience.

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Gen Z -trends 2025 – What do you need to know?

Generation Z, or zoomers for short, are the age group born…

How to get results with influencer marketing?

The reason for failure can lie in many factors. You haven't thought of...

Strategic influencer marketing or scraped together pennies?

Every company does influencer marketing from their own starting points...

Influencer Marketing Playbook – 10 Tips for Product Launch

Influencer marketing is an effective way to highlight a new product or service and reach a wider audience...

SPOT-barometer results from 2024: Influencer Marketing is growing fast

Influencer Marketing Outlook in Finland Remains…

Blog: Read why open insanity is interesting

They say finns are a sports-crazy nation and it's true, even if our domestic stadiums are considerably quieter than those in...

Passiofy Appoints Mika Lehtimäki as Director of Sports Partnerships

  This recruitment strengthens Passiofy’s ambitions…