Blog
Our blog covers current topics in influencer and sports marketing, as well as the trends surrounding them. We also share practical tips and insights gained from our years of experience.
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Gen Z -trends 2025 – What do you need to know?
Generation Z, or zoomers for short, are the age group born…

How to get results with influencer marketing?
The reason for failure can lie in many factors. You haven't thought of...

Strategic influencer marketing or scraped together pennies?
Every company does influencer marketing from their own starting points...

Influencer Marketing Playbook – 10 Tips for Product Launch
Influencer marketing is an effective way to highlight a new product or service and reach a wider audience...

Sports marketing is growing – why settle for just sideline advertising when you can be part of the story?
Sport evokes emotions, creates unforgettable moments and engages…

SPOT-barometer results from 2024: Influencer Marketing is growing fast
Influencer Marketing Outlook in Finland Remains…

Blog: Read why open insanity is interesting
They say finns are a sports-crazy nation and it's true, even if our domestic stadiums are considerably quieter than those in...

Passiofy Appoints Mika Lehtimäki as Director of Sports Partnerships
This recruitment strengthens Passiofy’s ambitions…
