Influencer marketing

Why do influencer marketing?

In Finland, 83% of the population, or 4.6 million people, use social media and its various platforms.

With the help of social media influencers, you can effectively reach different target groups and communicate about your brand in a credible and relatable way. The power of influencer marketing is based on the influencer conveying a commercial message through their own personality in a way that resonates effectively with the desired target audience. Through influencers, a brand becomes part of current trends and engages and deepens its relationship with the audiences that matter to it.

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Influencer marketing strategy and annual planning

An influencer marketing strategy is based on a company’s business strategy and is part of the marketing annual calendar. The influencer marketing strategy includes its set objectives, metrics, target audience and purchase path analysis, and helps the company align its influencer, content, and channel choices. An influencer marketing strategy provides concrete tools for everyday work and is an effective instrument for systematic and results-driven implementation of influencer marketing on an annual basis. We are a trusted annual partner for dozens of brands.

Creative planning and influencer mapping for influencer marketing

Success in influencer marketing requires an understanding of current phenomena and trends across different social media platforms that goes beyond traditional digital marketing. Identifying and harnessing current phenomena for marketing is at the core of creative planning in influencer marketing and creates the foundation for a campaign concept. We follow social media from the front row and are an idea-rich partner from whom you get a creative campaign plan as well as fresh ideas for different execution methods. You’ll also get an influencer mapping from us of micro- and/or macro-influencers that fit the concept—through us, you can reach all influencers in Finland.

Influencer marketing production as a turnkey service

Implementing influencer collaborations involves many moving parts, such as fee negotiations, influencer contracts, briefing, content pre-approval, results collection and reporting, content rights agreements, and paid promotion. Our experienced campaign team has produced over 700 influencer campaigns as a turnkey service over five years, so working with us is easy and saves you time for other things. We continuously develop our campaign management processes and invest in personal service.

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Leveraging UGC content production in brand marketing

UGC (user-generated content) is authentic content created by social media users for a brand’s own marketing use. UGC content has been proven to perform more effectively than stock photos and is also more cost-effective for the brand. With UGC, you get ready-made images, videos, and text for your brand to use, for example, on social media, websites, or in your online store. In our turnkey service, we find content creators that match your brand’s style, handle the briefing of content creators, and deliver the finished materials to you.

PR mailings and events

Passiofy’s PR-Shop is Finland’s only digital service specializing in PR mailings for the industry, through which influencers can order products that interest them or get to know new services with a low barrier to entry, sharing their experiences on Instagram or TikTok. Through the PR Shop service, you also get product packaging and shipping, cover letters, and customized shipping packages with your brand’s visual identity for micro- and macro-influencers.

Why Passiofy?

Passiofy is a service-oriented expert agency, and you get help from us at all stages of an influencer campaign—from ideation to strategic planning, influencer mapping, and of course practical implementation as a turnkey service. We have a solid foundation of experience from hundreds of executed campaigns and a vast influencer network.

References:

Tokmanni App

Pågen minibullarna

Suomen Korttipiste & UGC

Katso kaikki

We’re happy to tell you more about the opportunities in influencer marketing!

Marlo Takamäki

Head of New Business

+358 41 311 0091
marlo@passiofy.com

Pauliina Jokiranta

Creative Account Manager

+358 50 328 6904
pauliina@passiofy.com

Jenna Lahtovaara