Sports marketing is growing – why settle for just sideline advertising when you can be part of the story?
Sport evokes emotions, creates unforgettable moments and engages audiences in a way that traditional advertising can rarely achieve. But do you remember what advertisements were on the sidelines of the field or rink when your favorite team or athlete you were following succeeded in their performance? Or what were the logos on the sleeves or tracksuits when you celebrated an athlete’s or team’s victory?
Sideline advertisements and logo visibility have been part of sports almost forever, but especially in a digitized world, they remain in a supporting role at best – they are passive and static. Content shared on social media, however, is something completely different. There, sports-related emotions and moments are shared, commented on and relived among those following the sport. Digital content spreads and becomes personal as fans participate in it through their own experiences. It brings people together, creates communities and generates stories that are still told years later. Imagine that in that moment when emotions are at their highest, your brand would be part of the conversation and experience that fans themselves share forward!
How is a more comprehensive sports marketing strategy then built? We at Passiofy always start from the power of stories, phenomena and personalities, because they interest and unite audiences. When interesting athlete and influencer faces are combined with current and distinctive phenomena, stories are created where brands’ commercial messages resonate with target audiences in a credible and results-producing way. In sports marketing strategy, we open up set objectives, metrics, target group and purchase path analyses, and help brands align their athlete/influencer, content and channel choices – there’s room in this mix for sideline advertising and more traditional logo visibility too!
At Passiofy, you have access to Finnish sports marketing’s best expert team from different areas of sports and marketing. Get in touch and let’s talk about how to get your marketing investment into the most effective and comprehensive use!
“Passiofy is a new kind of passion marketing agency. When we get to work with people and things that are followed and celebrated, or that otherwise just evoke emotions, we are at home.”
