The Professionalization of Influencer Marketing
The increasing professionalization of the field is especially evident in influencers’ clearer profiling. They better understand their brand value and cultivate it carefully. Expertise and understanding have accumulated significantly on all sides of the table. Productive collaborations are being executed with increasing strategic intent, and Finland has seen the emergence of hundreds of solo entrepreneurs whose content creation and offerings are truly diverse. Influencers utilize their own personalities or create carefully scripted stories, sketches, and characters to showcase their unique expertise. The variety of content has enriched social media, ensuring there’s something for everyone, whether they prefer short or longer content. New professionals in influence and entertainment who skillfully leverage emerging media platforms continue to appear. Supply has grown alongside the market.
However, the world is not yet complete in this regard, and there’s still enormous room for growth. Surprisingly many companies haven’t even gotten to the table yet, and the number of questions can be dizzying when trying to find one’s place. What, with whom, why, and with what budget? Brand channels have been created, but social media’s insatiable appetite demands content at an accelerating pace. “Post something and hope” becomes the strategy. Even among those who have gotten started, only a few have influencer marketing as a permanent part of their brand’s marketing mix. Influencer marketing often comes up when everything else has been tried and something new is desired. Even then, it’s frequently seen as a one-off addition to marketing activities. Individual influencer campaigns can be effective, but here too, repetition—or in this case, content series reward the persistent marketer. The best results come from measuring, optimizing, and developing content together with influencers.
If you’re still finding your footing, you can move forward most efficiently by calling or sliding into the famous DMs of an agency specializing in influencer marketing. At Passiofyll and somessacom, we can suggest concepts that work best for your brand’s needs, quickly find influencers through our network, and getting started doesn’t have to cost a fortune. With guidelines created together with the client, we ensure that influencer marketing is done in a way that suits your objectives, working with skilled influencers who deliver results. Our nationwide network includes over 8,000 Finnish influencers who can create content for even the most specialized needs – including B2B! At its best, influencer marketing is inspiring fun that grows into beautiful and productive stories. We recommend giving it a try.
