Passiofy Appoints Mika Lehtimäki as Director of Sports Partnerships

 

This recruitment strengthens Passiofy’s ambitions to become Europe’s leading player in influencer and sports marketing. Lehtimäki has also been a member of the company’s board since its inception.

“Mika brings an incredible wealth of expertise in both sports and leadership. I am thrilled to welcome him to the executive team. For our clients, this means world-class capabilities in both strategy and execution,” commented Passiofy’s CEO Ilmo Niittymäki.

Lehtimäki’s career has included roles such as Director of the Olympic Committee’s Elite Sports Unit, sports coach, and television sports commentator.