Success in marketing isn’t measured merely by medals but by reaching and engaging fans. Sports marketing is an effective way to reach a broad and committed audience, as sports fans are often extremely loyal to brands associated with interesting personal brands, favorite teams, and sporting events. Sports is full of emotionally evocative stories that are underutilized in brand marketing.
We develop content and utilization strategies together with the rights owner to maximize the value of the partnership. The journey traveled together and its documentation creates lasting value for the collaboration and establishes a solid foundation for effectively capitalizing on success. Sports is full of sweat, blood, and tears. Legends aren’t born for free.
Valuation and productization is the sum of many components. Effective utilization of owned channels and development of content packages are our bread and butter. Together with the rights owner, we create a winning strategy. When needed, we participate in negotiations to support the client or take complete control of partnership sales.
Passiofy has vast networks both domestically and internationally, and we find a winning team of trusted partner companies according to your needs. However, we especially want to highlight Likel Oy and their incredible athletes, and Wolfcom PR agency, with whom it is always a pleasure and honor to collaborate.
