Increasing awareness, building trust, and creating the right impressions are areas where influencer marketing and user-generated content have proven their effectiveness. Planning and a strategic approach create the foundation for successful social media marketing, and that’s what we’re good at!
Passiofy is a service-oriented expert agency, and we provide assistance in all influencer marketing and content production needs, from ideation to strategic planning and influencer mapping, as well as practical implementation as a turnkey service. Through us, you can implement commercial collaborations, PR shipments, and find content creators suitable for your brand to create the content you need for your brand’s own marketing use.
The influencer marketing strategy is based on the company’s business strategy and is part of the yearly marketing plan. The influencer marketing strategy includes its set goals, metrics, target group and customer journey analysis, and helps the company align influencer, content, and channel choices. The influencer marketing strategy provides concrete tools for day-to-day work and is an effective tool for systematic and productive implementation of influencer marketing on an annual level. We are a trusted annual partner for dozens of brands.
Success in influencer marketing requires understanding current phenomena and trends across various social media platforms more extensively than traditional digital marketing. Identifying and harnessing current trends for marketing is the core of creative planning in influencer marketing and creates the foundation for a campaign concept. We monitor social media from a prime position and are an idea-rich partner who will provide you with a creative campaign plan and fresh ideas for different implementation methods. You will also receive an influencer mapping of micro and/or macro influencers suitable for your concept – through us, you can reach all influencers in Finland and more.
Implementing influencer collaborations involves many moving parts such as fee negotiations, influencer contracts, briefing, pre-checking content, collecting and reporting results, agreeing on content rights, and boosting for advertising. Our experienced campaign team has produced over 700 influencer campaigns as a turnkey service over five years, so working with us is easy and saves your time for other things. We continuously develop our campaign management processes and focus in personal service.
UGC (user-generated content) is authentic content produced by social media users intended for a brand’s own marketing use. UGC content has been found to perform more effectively than stock photos and is also more affordable for the brand. With UGC, your brand gets ready-made images, videos, and texts to utilize, for example, on social media, websites, or in online stores. In our turnkey service, we find content creators that match your brand’s style, take care of briefing the content creators, and deliver the finished materials to you.
Somessa.com’s PR-Shop is Finland’s only digital service specializing in PR deliveries in the industry, through which influencers can order products that interest them or learn about new services with a low threshold by sharing their impressions on Instagram or TikTok. Through the PR Shop service, you also get product packaging and shipping, cover letters, and shipping packages customized with your brand’s visual identity for micro and macro influencers.
Brand Shop is a brand’s own influencer page and digital showroom that supports regular and diverse social media activities from influencer collaborations to PR deliveries and content production. Brand Shop is suitable for systematic and long-term influencer marketing, and it allows the brand to communicate its values, story, and products in ways that interest influencers. You can update the Brand Shop’s collaboration and product selection according to different seasons and your marketing needs.
